Text: President SAARC Chamber of Commerce &?Marketplace, Previous Chairman, United Company Group (UBG), Former President, FPCCI &?LCCI
I thank the Everyday Business Recorder for publishing the Unique Complement on “Automobile Industry & Accessories” March, 2023.
Vehicle Field revolutionized the transport and traveling sectors in the 20th Century, which globalized the total world and pushed up the financial development. In the beginning significant industries were being established-up by international locations acquiring Auto Know-how. Shortly its potentials have been understood and to avail the economies of large scale notion of outsourcing was adopted. Very simple engineering of producing Auto Components was handed on to considerably less created international locations for this reason.
During the early decades of partition whilst dealing in buying and selling of car components Guard Group management realized the bright long run of auto components. It started out production of Autofilters beneath the Symbol Guard. Because of its good quality soon this filter was asked for by the customers.
Submit Covid-19 losses adversely influenced the economies of total earth. But sudden rains and floods even more weakened the financial ailments in Pakistan. Delay at the aspect of people at the helm of affairs designed the circumstances precarious. Agriculture currently being the major contributor to GDP was totally dropped, so a great deal that we experienced to import a range of items that we utilised to export. Overseas exchange reserve has dropped below USD 3 billion and Pak Rupee depreciated to Rs.270/- for each US dollar generating the imports highly-priced.
The existing increase in the price ranges of cars displays that stage of our indigenous producing was restricted only to a couple elements. It warrants that Autopart Marketplace really should work out a deletion method (import substitution) and make honest efforts to observe it, so that we could deal with this sort of situations in long term which are predicted by the experts owing to weather improve.
My message for people production or assembling vehicle pieces is that they should not compromise on good quality. This Industry will extend as is evident from the introduction of electrical autos (EV).
A Short Record of Improvement of Auto Guard Filters:
Autofilters are just one of the pioneer products ventured through the Ayub Routine less than the idea, “Development of Import Substitution Industry”.
Guard Filters was the undertaking of Malik Car & Agricultural Industries (Pvt) Ltd., set up in 1960. Principally the Administration of the company dealt in car spare sections business and then slowly embarked on the creation of Guard Filters. Assortment criterion was its quick transferring nature with significant need. In the beginning it was primarily based on indigenous technological know-how. As the Administration accrued knowledge contacts were being produced abroad with many producers of uncooked materials and autofilters to ideal the technological innovation. Luckily they came throughout with M/s J.C. Binzer, the producers of filtration media in Germany. They helped them in the assortment of filtration media for filters of different cars. At the same time a director was got qualified from Japan in the filter producing engineering. The name Guard was chosen since of its meanings. As autofilters safeguard the car engine whilst in procedure by supplying filtrated oil, air & fuel. Administration under no circumstances compromised on the excellent of Guard Filters which ensured their achievement.
Slowly Guard Filters have been accepted by the shoppers and the model Guard commenced to be deemed as image of excellent. Accordingly each and every coming yr witnessed the growth of Guard Filter Factory presently found at Wahdat Street, Lahore. Right now the production array of Guard filters exceeds 300 varieties of filters. The filter production facility has now attained the status of one of the premier autofilter producing units of South Asia.
- In-home amenities:
Guard Filter Unit has all style of in-house engineering services. Most of the filter sections are fabricated by the unit. Only few objects are bought from vendors. Other than filter sections, all sort of moulds, dies, and some machines are fabricated below. Complex section of the unit is perfectly geared up with a detailed laboratory in which raw elements, areas and concluded filters are analyzed. Complex Division is in a position to create new filters. It retains on developing new filters for OEM & Replacement market. Guard Filters are staying utilized by OEM of all tractors, some cars and trucks, buses, trucks & bikes staying assembled in Pakistan.
Assemblers/Companies employing Guard Filters as Unique Products Companies Genuine Parts (OEM):
Millat Tractors Ltd.,
(For Massey Ferguson 240, 375 & 385 Tractors).
Al-Ghazi Tractors Ltd.,
(For Fiat 480 & 640 Tractors).
Pak Suzuki Motor Co. Ltd.,
(For all models of Suzuki Cars).
Honda Atlas Cars and trucks (Pakistan) Ltd., (For all styles of Honda Automobiles).
Indus Motor Co. Ltd.,
(For Diahatsu Coure Vehicles)
Hinopak Motors Ltd.,
(For Hino Buses & Trucks)
Guard Filters are also currently being utilised by Pakistan Railways considering that very long. In addition to that Guard Filters are catching the needs of Agriculture Sector by furnishing filters for combined harvesters.
With the set up of Gasoline turbines at ability vegetation, Guard Filters for these turbines have been formulated which are getting utilised by some of the electrical power crops. Investigate is getting carried out to further more strengthen upon the so considerably research get the job done performed at the Guard Filter producing facilities.
- Internet marketing:
The Marketing and advertising Sector was strengthened by using intense & comprehensive tours of several towns and right now the distribution community of Guard merchandise consists of 42 dealers distribute over the place. These dealers have even more appointed sub-sellers in the areas of their jurisdiction. Aside from that mobile delivery wagons also distribute autofilters on numerous fuel stations and shops in the remote spots in specific. It assures the provide of autofilters even to much-flung regions. Supplies are also produced on Price Managing Contracts to several Govt Departments and the fleet homeowners.
- Top quality:
The high quality of Guard Filters is maintained in spite of the uncomfortable predicament like hike in charges of raw supplies, highly-priced laboratory equipments and machinery for production. Continual expense is manufactured on these equipments with an objective of maintaining the typical and the compatibility of Guard Filters in opposition to its opponents and imported filters. It may be mentioned that despite the liberal import coverage Guard Filters are continually dominating the marketplace and the administration is carrying out its ideal to retain the tempo.
- Investigation (R&D):
Under the dynamic administration Guard Filters are operating faithfully on import substitution. For foreseeable future, unique emphasis is on expanding the study do the job infrastructure by way of inducting new employees, take a look at gear and producing amenities. The Management is effectively informed of these necessities and is constantly shelling out on having the technical labour properly trained in the present day approaches of autofilters producing. Some complex people are also bought skilled from overseas. Also, technical section of the unit continue being in contact with the companies of filtration media and always adopt for the enhanced raw components. It is required for the pleasure of the customer and to capture on the working day-to-working day exploration & enhancement using put in the filtration media.
Let’s be Pakistani & buy Pakistani goods to encourage Automobile Elements & Agri. Tractors manufactured regionally. It will help our Seller Market to develop.
Iftikhar Ali Malik
Chairman, Guard Group
Copyright Small business Recorder, 2023